- CASE STUDIES
- Las Vegas Desert Adventure
CATEGORYCorporate - Beauty
EXTRAORDINARY EXPERIENCELas Vegas Desert Adventure
X7, together with the client’s agency CCOMGROUP, created a thrilling way to share the benefits of the brand’s sun and moisturizing products during the high profile 2018 Latin Billboards in Las Vegas. Media professionals and social media influencers experienced a crash course in hydration, sun protection and high octane adventure in the desert. They were thrilled by exhilarating dune buggy rides and daring desert fun and later pampered by relaxing spa and restoration hydration treatments using brand products. The takeaway, not even the desert is a match for X7’s top-level event production capabilities.